15 Tips To Bring Traffic To Your Website With Pinterest
At Mobsyte we know how important is to be present on Social Media, and how important is Social Media to get your business noticed. Sometimes it may be unclear how you can convert Social Media into sales, but one of the great features of a strong online presence is that it brings traffic to your business´ website. And more traffic, means more sales.
We previously explained you how to create a company page on Linkedin and on this post we will explore the great features of Pinterest to bring traffic to your website.
One of the trendiest Social Platforms nowadays is Pinterest, and did you know that Pinterest can bring a lot of traffic to your website?
Pinterest is a rather recent network, was created in 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann and counts with more 70 million users which 68.2% are women, but don't get mistaken, Pinterest is not just for women.
But the great fact about Pinterest is that generates more traffic than Linkedin, Google + and Youtube combined together. That´s a great reason for your business to start pinning today.
1.Verify your website
It´s quite important that you verify your website, this way you can assure that your profile appears higher on profile researches. You can do it easily on your profile Settings and copy a meta link to where is said.
2.Install the Pin it button
By installing the Pin in button you not only make it easier for users to pin your content but also you increase your chances that they do it. It´s not a very easy process, but Pinterest explains it thoroughly here.
3.Create a blog board
If you write a blog make sure you upload your cover images to Pinterest, this is a great way to make sure you promote your blog to your followers on Pinterest. Write a brief summary of the article on the description and do not forget to insert the article´s link, this is fundamental to redirect users to your page.
4.Always add links to the images
I have already mentioned on the previous point, but I can't stress this enough. Make sure that when you upload your own images, I mean from your website or blog, to add the URL. This way you make it easier to redirect the traffic from Pinterest to your website or blog.
5. Keep your boards updated
One of the tricks to generate traffic with Pinterest is to make sure your boards are constantly updated and with fresh content. Your followers will get a notification that you've updated a board and will also increase the quantity of the information shared.
6. Share useful content
Don't be obsessed to share only your own content. Pinterest is becoming a very powerful search engine for useful information like tips or advices. They normally come on the shape of an Infographic and they're a great way to generate attractive visual information.
This means that you can always have boards with something that has nothing to do with your business like inspirational quotes or health tips for instance.
Your boards will come up on the searches more often therefore your company´s name will travel further.
Like any other social platform, is fundamental to engage with your followers. In Pinterest same rule is applied. Get out of your platform, comment on other boards, pin other users, and follow your followers. Engagement is very important on Pinterest
8. Work your keywords
The same SEO rules and tricks that you use for your blog and website use them also for Pinterest. Pinterest is getting a very powerful search engine, so your content can be found if your SEO is well worked. Make sure you write relevant board titles with adequate keywords, use them same keywords on the description.
9. Pin at best times
Try to pin when more people are connected on Pinterest, they will then see your notification and you will get more chances to get more interaction.
10. Create Secret Board
By creating a secret board you may have now the option to curate content that you might want to publish later. Only you and the people you want will be able to get access to this board. When you're browsing through the web and you see something that might be interesting to post just save it on the secrete board and post it later. I find this also particularly good to get posting material for other social networks as well.
What I previously discussed regarding keywords applies for hashtags, meaning that you can add a few hashtags on the description of your pictures, but don't go over the moon with number of it, it may look like spam and that´s obviously not good.
12. Display your products
Try to see Pinterest as a window display, it´s a great platform to showcase your products, no matter what sort of products. In our Pinterest account we showcase all of our templates that any user can choose to create their website. Its a good way to display what you´re selling in a way that is easy for the customer to have an overview of what you're able to offer. Don't forget to add direct links to the products.
13. Play by the book
Like any other social platform there are rules and good practises. Since Pinterest is a great source of knowledge people like to play it fair, so remember to always give credit to the sources and mention other pinners and followers when relevant. As always use common sense. You can know more of what Pinterest wants from their platform on Pinterest´s rules and good practises
14. Monitor your analytics
In this whole brave world of Social Media is very important to monitor the stats and see what´s working well and what's not. There´s a lot of trial and error. So you can monitor your stats and get your conclusions with Pinterest Analytics.
15. Refresh your boards cover images
Even if you don't add much content regularly you can go around this by changing regularly the cover images on your board. It will keep your front page fresh and people will sense you´re updating it.
I believe that Pinterest alongside with Instagram will be two very relevant social platforms during the next few years. Pinterest has been growing well and steady and is becoming a very useful source of knowledge, especially when that knowledge has a strong visual impact like Infographics. Pinterest can become a window display for business´s products, it´s a very good platform to expose products and in my opinion business should start to pay more attention to it.Despite being a network used more by women than men, the gap is being reduced every year so don't assume that Pinterest is only to display products to women.
Now back to you. We would love to read your thoughts.
Do you have an account on Pinterest? What your experiences using it? And if not, are considering to open one?
Thanks for reading and happy Pins!